Monthly Archive: September 2017

Nathaniel Ru Incredible Administration of Sweetgreen, The Hospitality Masterpiece

Nathaniel Ru and his friends started a 560 square foot tavern on M street in the middle of the downtown area in Washington D.C. Six years later, it developed to become a 21-store farm-to-table style restaurant chain called Sweetgreen. Starting out was difficult, it took a couple of calls to convince the landlord to pick up and talk to them to organize a business meeting.

The owner saw something in the three young students from Georgetown University. She told them to get a financial advisor and an architect so that they can come up with a real plan, which they did.

Sweetgreen now has branches in the large cities and suburbs in the Northeast, New York, Boston just to name a few. They buy their produce from local farmers. This is the reason why their food remains fresh and healthy. They have a different way of doing things in marketing strategies and service offered to customers. Nathaniel Ru says that it doesn’t matter how many branches it has, each of them has to stick to the five core values of the enterprise.

The first core value is the notion of win situation in which for the company, community and customers have an equal stake. A win for one is a triumph for all. The second thing is a mentality of thinking sustainably. The third thing is to always be original in everything starting from the product. The Fourth is to add the Sweetgreen touch. Finally, he said that they had to make an outstanding impact on the society. Learn more about Nathaniel Ru: https://twitter.com/nathanielru and https://patch.com/california/across-ca/nathaniel-rus-vision-sweetgreen

The musical approach they brought to the business made them unique, and they were not only a restaurant but a lifestyle company. Sweetgreen has also partnered with health organizations such as gyms and has held Yoga classes in Washington D.C. They also direct customers to their partners who in turn send their clients to Sweetgreen. Ru says for the attainment of success, teamwork is a key actor which he has with his partners and also his employees.

Nathaniel Ru is an alumna of Georgetown University’s McDonough School of business, which he studied in 2007. Later that year he and his two friends partnered to start Sweetgreen, which has grown to become a chain of restaurants. In the year 2010, Ru started Sweetlife, the regions biggest music festival which attracts over 20,000 attendees. He is one of the successful entrepreneurs at a young age.

Daniel Taub – An Israeli Diplomat

Daniel Taub is a British writer, international lawyer, and Israeli diplomat. He worked as the Israel’s Ambassador to the UK for four years. Currently, Mr. Taub is the Director of planning and strategy at YHF (Yad Hanadiv Foundation). The foundation is based in Jerusalem, Israel. Mr. Daniel Taub was brought up in the Great Britain and completed his high school studies at Haberdashers’ Aske’s Boys’ School.

He also attended Oxford and Harvard University, from where he received his Bachelor Degree in International Law. In 1989, Taub moved to the Israel, where he was recruited as a combat medic for IDF (Israel Defense Forces). He later served as the reserve officer in the international law division of the Israel Defense Force.

While working at the Israeli Foreign Ministry, Daniel held several political, legal, and diplomatic posts. By being an expert in the field of international law, Mr. Daniel specializes in the laws of war and counter-terrorism. Taub also worked as the Deputy Legal Advisor to the Foreign Ministry of Israel, a position, which he used to represent Israel in several multilateral fora. Read more: Daniel Taub – Crunchbase

Mr. Daniel was comprehensively involved in the peace negotiation process between Israel and Palestine, which he helped the two sides reached an agreement. He was also involved in the peace-talk between Syria and Israel.

Daniel Taub appointment as the Ambassador to the St James Court happened in 2011. This was an opportune moment for Taub to work in his country of origin. He was the second UK-born Israeli to be appointed as the Ambassador to Britain.

According to Daniel Taub, it was a privilege to raise his children in their motherland. A homeland that his family exiled for two millennia. For that reason, Daniel was aware of the great opportunities their family founded in Britain. Therefore, he was ready to express his appreciation by deepening the ties of cooperation between the UK and Israel.

By introducing the Bizcamp start-up competition, which also involved the cooperation of Google, Daniel Taub managed to bring a strong emphasis on technological links and trade. As a result, he was nominated for the GDIA (Grass-root Diplomat Initiative Award).

The period between 2011 and 2013, while Mr. Taub was still the Ambassador, the bilateral trade between the UK and Israel increased to eight billion dollars.

Apart from being a diplomat, Mr. Daniel is also public speaker and lecturer. He has featured in several television interviews including Sky News, BBC, CNN, Newsnight, and Hardtalk. He normally lectures in policy institutes and universities in Israel. Mr. Daniel is one of the regular public speakers at the Limmud conference, which occurs annually.