Article Title: Zeco Auriemo: Moving JHSF to International Market

Article Text:

Zeco Auriemo is the Chief Executive Officer of JHSF Par, a position he has held since 2003. He joined the company in 1993 and founded its services department in 1997 by creating its Parkbem, the parking lot management company. Prior to his current role, from 2006, Zeco served as the CEO of JHSF Participacoes SA as well as a Member of Board Executive Officers since 2009. In 2009, he started the shopping center department. He obtained the rights to develop, implement and maintain Shopping Santa Cruz. From 2003 to 2005, Zeco Auriemo served as an Executive Officer of YPO and has been a member since 1999.

Zeco Auriemo and JHSF Rebuilds a building

Zeco Auriemo, through JHSF, moved to 5th Avenue that borders Central Park in New York, one of the most coveted residential addresses in the world. The upper side of the avenue is a choice of millionaires, musicians, and filmmakers. Fifth Avenue is the home to powerful lawyers, entrepreneurs, and advertisers.

JHSF bought a four-story mansion built in 1871 for $32 Million at the metropolis. The plan is to transform it into a luxurious building of 14 Floors. Zeco Auriemo was known for bringing the high-end luxurious life in Brazil through Fasano hotels brand and Cidade Jardim shopping mall. The American architect Timothy Greer that handled the negotiation for the approval had to submit three projects to the Historic Landmarks Committee.

Acquiring the building was not without challenges for Zeco Auriemo. Some of the critics argued that the building was supposed to be preserved as it was the oldest residential section of 5th Avenue. The claim was however considered fragile as the previous design has since been altered. This will be the first time that JHSF moves internationally to a developed market. A retail bank argues that the company is preparing to also transfer the hotel and shopping malls business to the market as well.

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