Luke Lazarus is a business consultant. That term does not even to describe what he offers to new companies seeking to make the leap from a small startup to major player. The Australian born Lazarus knows what it takes to succeed. He has done it himself several times.
Those ventures that were eventually sold gave him financial independence for the rest of his life. He could just sit back and enjoy life.
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Instead, Luke Lazarus is taking his talents and abilities on the road in search of entrepreneurs who was willing to take his advice. Those who do reap the financial and personal rewards that Lazarus offers.
One of the biggest problems, if not the largest one, faced by new companies is the money to expand and market their product. Few, if any, entrepreneurs have the financial capital to finance that growth. They must rely upon investment capital. Luke Lazarus knows how to obtain the financing. He knows what works, and what does not work. It is all about presentation.
In particular, it is about catching the attention of potential investors in a very short period of time. Initial impressions matter. Capital investors have little time to waste. They make their mind in a short period of time. They know what they want to invest in, and they are ready to leap at the right opportunity. Likewise, they are quick to reject investments they deem unsuitable.
This is where Luke Lazarus shines. He knows how to put together a presentation for the small company that needs capital.
There is a real skill to this part of business consultant. Lazarus has the skill, experience, and knowledge to make a company look like the best investment ever. It is not enough to have a great idea and a great product.
An entrepreneur has to convince venture capitalists that this is the investment with the greatest return. They are looking to make real money, not just a small return. Luke Lazarus knows that there is a limit to the amount of money available, and he knows how to attract those funds.
From the time he earned a MBA at age 24, Luke Lazarus has operated on the theory that a person learns by doing. He has never been shy about plunging into the financial world.
This philosophy has served him well. One basic principle he brings to all his clients is to identify the core value of the business. Find that value and do not sight of it. The entrepreneur who does that has a much better of success according to Lazarus.
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Rather that continuing to create new companies, Luke Lazarus delights in helping others achieve their dream of creating a company from scratch and taking the product to the marketplace with sufficient financial backing to succeed. That is what being a business consultant means to Luke Lazarus.
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