According to billboard Perez is one of the most influential female executives in the world of music. Since 2009 Desiree Perez has been the chief operating officer of roc nation which is a record label and a full-service entertainment company. Rock nation was founded by the chief executive officer Jay Brown and Jay-Z to build campaigns for their new releases. Perez role at rock nation is to oversee the labeling and publishing activities.
She runs everything and builds long-term promotion and marketing strategies for the music artists signed under the rock nation label. Desiree Perez directs the overall support for the company and coordinates music tours. Des has worked with Jay-Z for more than 22 years helping him expand his enterprise. In 2014 Perez produced on the run tour for Jay-Z and Beyonce and also helped Samsung to promote Rihanna’s “Anti” tour. Also, Perez headed the negotiations that won rock nation an investment of $200million from sprint for tidal Jay-Z’s streaming platform.
Desiree Perez also holds a position in the Hova Circle of influence which is a collective of authoritative individuals and investors influencing the entertainment and music industries. As the rock nations chief operating officer Perez has been recognized by Billboard as the year’s best female influencer, deal maker as she covers everything from protecting rights, negotiating contracts as well as making records. Every year as the billboard celebrates more than 100 females in the music industry, Perez was part of the list. In 2018 Perez helped roc nation to reach some significant negotiation and advocacy milestones. Also, Perez negotiated with Philadelphia’s mayor for him to keep the roc nation produced mad in America festival in the heart of the city.
Desire Perez has achieved so much in the music and industry, and her name has appeared on the list of Women in music 2018. Perez is now among legendary music executives and a role model for many young women in the music industry.