New Brands

The Academy of Art University Sees its 21st Year at New York Fashion Week

New York Fashion Week is one of the most popular events in the world. It started in 1943 and was known as “Press Week”. It has evolved over the decades to be one of the most iconic events for fashion designers and designer hopefuls all over the world.

 The School of Fashion at the Academy of Art University has participated in New York Fashion Week for 21 years successful years. On September 9th, 2017 at the Skylight Clarkson Square, ten students from the school showcased their collections down the runway. The students, some of whom were from the M.F.A. program and others from the B.F.A. program, collaborated to present five collections that impressed the audience, which included people such as Sara Kozlowski and Ms. J Alexander. With the students being from so many diverse backgrounds, the collections were unique, creative, and inspirational.

The Academy of Art University, located in San Francisco, California, was founded in 1929 by Richard and Ciara Stephens. The school has continued to be lead by the Stephens family over the years, with Richard Stephens Jr. taking over as President in 1951, and then his granddaughter taking over as president in 1992. The original school started with 45 students and limited courses but now has an enrollment of over 14,000 students and offers a B.F.A degree as well as an M.F.A. degree. In 1985, the school earned its first accreditation by National Association of Schools of Art and Design (NASAD) and is now also accredited by the following organizations:

  • Council for Interior Design Accreditation (CIDA)
  • California Commission on Teacher Credentialing (CTC)
  • The National Architectural Accrediting Board (NAAB)
  • WASC Senior College and University Commission (WSCUC)

The Academy of Arts University continues to expand and prepare students for careers in design, communications, and arts. They maintain an inclusive admissions policy, the most professional teaching and administrative staff, and a mission to provide a creative and optimized experience for students as they learn and develop the skills to be successful. The Academy of Arts University also looks forward to many more successful years of participating in New York Fashion Week.

Find out more here https://twitter.com/academy_of_art?lang=en

EOS Lip Balm Rises to Dominate Giant Brands in the Market

What strangles most of the promising business ideas and new brands in the market is just simple fear; giving in to the harsh market conditions posed by giant market brands. Upcoming companies fear stiff market competition as they rate the market veterans as having critical advantages over their new brands. Nevertheless, that’s not the case with EOS Lip Balm. With just a simple tagline ‘the lip balm that makes you smile,’ EOS lip balm has emerged as one of the market dominants, taking the show from established brands like Chapstick and becoming the country’s second best-selling lip balm.

The Evolution of Smooth.ca company has quickly grown over a short span of time to tune a total net worth of $250 million with average sales of over a million units a week. Mr. Sanjiv Mehra, the company co-founder talks of an intrigue mechanism and market strategy that has seen the brand soar to such unmatched heights. Together with other co-founders, Jonathan Teller and Craig Duitsky, theirs was a pure initiative to create a product that could shake up the beauty industry. They apparently identified one looming gap in the lip balm category. Lip balm brands had shied off from innovation for a long time, and the market products proved to be undistinguishable to consumers.

With this discovery, the leaders’ responsibility was very simple: to create something different that excites consumers. EOS lip balm was designed with a unique pot-like shape.  The products are available online on eBay and Amazon.

https://well.ca/brand/eos-evolution-of-smooth.html

A combination of all these physical attributes with rigorous Facebook marketing and brand advertising is what has seen the success of EOS Lip Balm, ever targeting the millennial consumers with high consumption rates.