Skin Care Product

Dan Bethelmy-Rada on the many Challenges of R.A.W

Dan Bethelmy-Rada has been for the better part of two years tirelessly working to bring R.A.W to consumers all over the world. R.A.W has been a passion project by Dan Bethelmy-Rada to bring to consumers an authentic, all-natural product. Dan Bethelmy-Rada is one of the most revered global brand managers in the beauty industry. He’s not only one of the youngest managers appointed to one of the largest brands in the world, but also said to be an innovative figure as well. We recently sat down with Dan Bethelmy-Rada to go over the making of R.A.W.

Dan Bethelmy-Rada comments on how the average consumer today is no longer satisfied with simply buying a product that is naturally inspired. Not only that, but consumers also seek products that make little to no impact on the environment while the product itself also being 100% natural and sustainable. Although Matrix spearheaded the project, L’Oréal’s Sharing Beauty would also take significant interest in it and therefore offered to back it as well.

Making sure that we never compromised ingredients for convenience, says Dan Bethelmy-Rada. One of the biggest hurdles to the completion of R.A.W was the bold ambitions of the team. This also meant testing every ingredient, including packaging contents in order to make sure that we were meeting the high standards of the L’Oréal company. Another issue seen during the production was the time factor of shipping certain ingredients. Although this meant pushing the release date, Dan Bethelmy-Rada states that it was in the best interest of the company and the product in order to keep those natural ingredients.

Dan Bethelmy-Rada believes that one of the other challenges was in choosing how to promote R.A.W. he didn’t want to come off as if he were lecturing people on how to live, therefore, #LiveRaw was formulated and used to teach professionals such as hairdresser the best ways to have an environmentally friendly business. In addition, #LiveRaw would also be introduced to social media platforms where challenges like taking 5 minute cold showers would help bring awareness to the product and the importance of living an environmentally friendly life.

Sunday Riley skincare products.

Riley is a self-motivated woman and does not give up when she has set objective she strives to achieve it. She launched Sunday Riley brand in 2009. With only a few Prototypes, Riley presented the idea to Barneys New York who found it very pleasing and urged her to use her name as the brand`s name. Riley decided to use the social media platform to market the product. She understood that when one person gets the information, they share it with others making the product very popular within a short period.

Riley strives to produce the best products and making continuous improvements on the existing ones to ensure that there is no, room for complaints from the customers. In 2011, more products were introduced including mascara, foundation and pressed powder. Since upholding the clients’ interests is the primary objective of any business, Riley decided to pull the product out of the shelves and use her hardball approach after discovering that the extension diluted the products.

Everyone always loves looking good and using skin care products which make the skin glitter and moisturized. Sunday Riley is a skincare product brand that is made to meet the preferences of all customers. Many users have given feedback on the benefits acquired from Sunday Riley brand. Some of the benefits include:

  • The packages are very appealing and very conspicuous, and the user has the confidence to use Sunday Riley products in public.
  • The ingredients used to make Sunday Riley are of high quality and useful for the skin with no side effects. Vitamin C serum is the secret of Riley’s products.
  • They are in variety from which people can choose from.
  • The prices are favorable for any willing customers. The amount is fair since Riley is the formulator hence no endured cost on research and development.
  • The products are tested before reaching the market – Riley relies on her relatives and close friends to check the product, and if a group of people says that it’s not efficient, she withdraws it and finds a better solution.
  • Riley products are readily available.