The Brazilian business leader Duda Melzer has recently been entrusted with the leadership of his family’s business, the RBS Group, one of the largest and most respected media and entertainment organizations on the South American continent. In an article on clicrbs, Melzer has been looking to improve his own skills throughout his adult life in his bid to show the other members of the Sirotsky family he is a part of that he has the skills and experience to become the overall leader of the business founded by his father in 1957.
One of the ways in which Duda Melzer excelled in the business career he has built was his willingness to depart from the traditional educational and career path that would have limited him to gaining experience in Brazil; Duda instead set out to become a business leader with experience in different business areas in North America when he had completed his studies at the Harvard School of Business. Duda Melzer developed his experience working with a number of New York based investment and media companies that allowed him to gain a full understanding of how business can be completed on a global scale.
After returning to Brazil and the RBS Group in the early 2000s, Duda Melzer brought with him a number of ideas that have gone a long way in helping the RBS Group become classed as one of the most innovative and impressive companies in Brazil.
Integrity and ethics play a major part in the business life of Duda Melzer who has worked hard to find success in a way that honors the history and future of the RBS Group, which led to Duda Melzer being named to the Board of Ethics for the National Council for Advertising Self-Regulation in Brazil.
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