America is a land full of opportunities. It is the place where people have dreamt and achieved. Just like most American nationals, Norman Pattiz has found a way of building a successful way of life in the free world. For more than forty years, Mr. Pattiz has worked hard to ensure that the state of radio broadcasting in the country improves.
Over the years, Norman has been able to create companies like Podcast One, Westwood One, and the Courtside Entertainment Group. Using his position as Founder, Pattiz has also helped young talent reach their full potential.
Since Norman Pattiz has always exhibited high levels of expertise in the broadcasting field, he got to attract the attention of President Clinton and President Bush and got a job on the Broadcasting Board of Governors in both administrations.
Since creating Podcast One, the channel has become a point of attraction to many listeners across the globe mainly because of its unique lineup that includes celebrities and famous brands. In his lifetime, Norman has served institutions like the Lawrence Livermore and Los Alamos National Security Laboratories, the University of California, and the Council of Foreign Relations and the Pacific Council on International Relations in different capacities. Learn more about Norman Pattiz: https://angel.co/norman-pattiz
Recently, Norman Pattiz and the VP of Strategy at Edison Research made public the results of a test done to ascertain the penetration of five different products in the market. As it turned out, the test was one of a kind having gone through Norman’s Podcast One. After an analysis of the results, it was clear that podcast advertisements had made consumers more aware of particular brands in the market.
Since the research took a substantial amount of time to complete, it gave the lesser known products much opportunity to penetrate the consumer markets. At the end of the exercise, spirits were unconventionally high; a testament that the dry run had proven to be a huge success. Follow up research was conducted after the initial tests had been completed to show how effective Podcast One was in advertising.
Without the creation of Podcast One, the above could not be possible. Therefore, there is a lot that Norman Pattiz has done for his country regarding broadcasting and communication. Currently, Norman Pattiz is the recipient of the Giants of Broadcasting Award and an inductee of the National Radio Hall of Fame.