Mauricio Sirotsky Sobrinho is a Brazilian entrepreneur who has a vision of creating the country’s first media conglomerate, and his dream came true in 1957 when the Grupo RBS was established. His passion to transform his company as the biggest media conglomerate in the country paid off as he worked hard for his dreams to become reality. Today, Grupo RBS is known all over Brazil as the leading media company, and they have acquired a lot of smaller broadcasting firms in the process. Nevertheless, Mauricio Sirotsky Sobrinho stated that he would do all the steps required for his firm to stand out, and he was successful in attaining this personal goal as the company is now recognized globally.
To continue managing the Grupo RBS effectively, Mauricio Sirotsky Sobrinho appointed his sons to become the successors of the company including Duda Melzer. They focused on the expansion of the company, acquiring new businesses in the process, and setting up new offices all over the South American continent. They also signed deals which would open up new possibilities for the company, and became aware of the rising popularity of the internet, especially among the younger population. Grupo RBS started investing in the creation of more satellites and offices around the country to provide a better viewing signal for the public. The hard work of the successors of Mauricio Sirotsky Sobrinho had a positive impact on the company business-wise, leading to extensive growth and expansion.
One of the best decisions made by the successors of the company would be its expansion into the online world. They created online portals that can be visited by the public anytime, posting news and entertainment content to generate traffic. Grupo RBS continues to grow, and they are continuously experimenting on which kind of approach would work best regarding their plans of becoming a global performer when it comes to the broadcasting and media industry. Today, Grupo RBS has control over the television, radio, and newspaper sectors. They are also hiring more people who will be helping them create a more immersive online portal that can be a great source of information for the public who are viewing their websites.