Brazilian businessmen Jose AuriemoNeto has had a long and illustrious career as the chairman of JHSF. Jose Auriemo’s life was mapped out for him as a member of the family that founded JHSF in the 70s. With the goal of learning about working in the company, Jose Auriemo attended the Fundacao Armando AlvaresPenteado University (FAAP) in Sao Paulo, Brazil, to study engineering. Though he was at university, he started working at the family business in1993 and started to learn the ropes of property development and construction. In 1997 Jose Auriemo took the initiative to create the parking management company ParkBem. ParkBem was part of the newly created services department of the JHSF.
Jose Auriemo Net continued to work in the family business and at 27 was named the chairman of the company. Jose AuriemoNeto expanded the business and propelled JHSF into the high-income luxury market by branching out into new businesses. One of the first projects that Jose Auriemo worked on was the development and construction of Shopping Santa Cruz, the first mall that JHSF built. The success of shopping Santa Cruz motivated Jose AuriemoNeto to develop and build other luxury retail shopping malls owned solely by JHSF. This move was one that let him lead JHSF to deal in the luxury property market. JHSF’s success with retail shopping malls includes the CidadeJardim Mall and the Katerina Fashion Outlet which both contain designer retail shops and luxury brand goods. There are Fasa Group restaurants that are controlled by just JHSF.
The second business that moved JHSF into a higher income market and is that sees Jose AuriemoNeto as the King of luxury is the development of the CidadeParqueJardim Complex a multi-residential complex with luxury condominiums located in nine residential towers a commercial center located in three commercial towers, the CidadeJardine mall, a gym, a cinema, and schools. Other property development and real estate companies saw the development of the CidadeParqueJardim Complex at the inception of the project a highly risky business move but Jose AuriemoNeto succeeded and profited with the creation of the complex.
Contact JHSF: www.catarinajhsf.com.br/jhsf