Luiz Carlos Trabuco is a mystifying figure. The quiet and thoughtful individual is a trained sociologist but also happens to be one of best bankers in Brazil. In fact, he is the current President and Executive Vice President of the second largest private bank in the country, Bradesco. A look through his career path and list of accolades paints a man that is larger than life. However, in person, he is quite measured in his speaking and instead prefers to listen.
That is not to say that he is sluggish or lazy: far from it. He famed for working 12-hours a day and is respected as one of the shrewdest banking executives, having overseen massive financial transactions such as the $5.2 acquisition of HSBC Brazil. While his academic background says otherwise, there is no denying that Luiz Carlos Trabuco was tailor-made for the Brazilian banking industry.
Luiz Carlos Trabuco began working at Bradesco in 1969, aged only 18. His first job at the bank was that of a clerk, but he quickly rose up the ranks and by 1985 headed his own department – the marketing department. After eight impressive years at the department, he was promoted to managing executive director of one of the bank’s subsidiaries. A stint as the executive vice president of another of the bank’s subsidiaries, insurance company Bradesco Seguros then followed. Four years later, he assumed the top position as the president of the insurer. In the six years that he held this position, he managed to solidify the insurer’s dominant position in the market while still doubling is net value to R$ 78 billion in 2008.
Owing to his successful tenure at Bradesco Seguros, Luiz Carlos Trabuco was personally handpicked by the Bradesco board to replace his retiring predecessor, Marcio Cypriano. Since becoming the president of Bradesco, he has not disappointed. He has grown the bank’s total asset value to about $400 billion through a raft of strategic moves. For instance, in his first year of taking office, he kicked off an organic growth strategy that would see the bank open up 211 new branches by the end of 2009. Additionally, he has been quick to act when viable acquisition opportunities have presented themselves, as was the case during the aforementioned multibillion-dollar purchase of HSBC in 2015.
Going as far back to his time as the head of Bradesco Seguros, Luiz Carlos Trabuco has been the recipient of numerous individual accolades. His first award came in 2003 when he was recognized as the insurance personality of the year by Coverage Magazine, in only his first year at Bradesco Seguros. This had followed a strategic undertaking to expand the insurer’s agent network that was quickly paying dividends. He was again presented with the same award in 2006, becoming the only individual to twice receive the title of insurance personality of the year. Two other awards also followed in 2006, including the business personality of insurance award from the Association of Sales and Marketing Officers of Brazil (ADVB). In 2009, it was his hometown, Marilia’s turn to honor him as he was awarded the title of meritorious citizen of the city. In more recent years, his most significant accolades include being included in the list of the best CEOs in Brazil by Forbes magazine.
Equally, Bradesco has been the recipient of a number of awards and honors during Luiz Carlos Trabuco’s tenure. For instance, a 2012 report published by Newsweek recognized the bank as the third greenest in the world and the greenest in the country.
Learn more about Luiz Carlos Trabuco: http://www1.folha.uol.com.br/mercado/2017/10/1926243-proximo-presidente-do-bradesco-saira-da-diretoria-do-banco-diz-trabuco.shtml