Doe Deere is a beautiful and talented makeup artist that is well known by her Instagram followers for her bright hair and immaculate makeup. This Russian-born young woman made the move to New York at the tender age of 17. There she thrived in the world of fashion at FIT where she majored in fashion design. She has maintained the idea that the clothes and makeup we wear, along with the way we color or style our hair, is the way we express ourselves. It is no surprise that she is now not only a successful makeup artist, but also founder of her own makeup line, Lime Crime.
From a young age, Doe Deere was a trendsetter and entrepreneur. At 13 she started her first gig; selling temporary tattoos. This significant part of her life taught her that even though temporary tattoos weren’t popular, and people weren’t as understanding or accepting of them, she liked them, so there was no reason for her not to wear them. When she started Lime Crime, in 2008, it was hard to find makeup companies that sold bright and unusual colors like the ones she loved to show off. The trend at the time was light, natural colors. But that didn’t stop Doe Deere from making her own hues and selling them. Her makeup line was successful BECAUSE it wasn’t a trend. YET!
While living in New York, between 1998-2012, she was a member of a band. Along with meeting her husband in that band, she also admits that during this time is when she learned about collaboration and branding a product or service. Learning how to collaborate as a group has been essential. She now is actively involved in the lab, developing and designing new products as well as having meetings with her Creative Director, among many more that are part of team Lime Crime.
What does Doe Deere say to the next generation entrepreneurs? “…the best advice that I can give is to follow your heart because I believe that every person has something special about them – some kind of unique skill or quality that only they have in the world.” Go out and make your mark. Never stop doing what you love just because others don’t understand it. What’s important is being happy in your body, and expressing yourself through it.
Follow Doe Deere and her makeup line, Lime Crime on Instagram:
@doedeere and @limecrimemakeup