Michelin China’s Expansion Through JD.com

While Michelin is a France-based tire company that can be dated all the way back to the 1830s, the company has reached global success with different branches spanning across the globe like the US, Italy, and China. The China branch being the topic of discussion. In recent news, Michelin’s China branch announced that they would be expanding through their partnership with JD.com, also known as Jingdong.

Jingdong being China’s largest retailer, Michelin China announced that they would be launching a first-party flagship store through the retail site, allowing the company to properly integrate their offline auto service networks. When people buy their tires through JD.com, they will be given access to high-quality services like Tyreplus which offers premium installation services which will guarantee a positive experience.

Michelin China has reached a milestone in its partnership with JD.com since the companies’ partnership began back in 2016. This announcement has significance because this would be the first time that Michelin China has authorized an online platform to sell its tires to customers directly. The sales are expected to grow stronger since, back in 2018, JD.com had seen triple-digit growth in tire sales. The flagship store is expected to reach over 300 million customers for Michelin China.

JD.com seeks to expand its consumer base using their boundaryless strategy which seeks to get its customers what they want when they want, and whenever they want. JD Auto Service, Jingdong’s offline automotive initiative, had seamlessly integrated with Michelin’s offline service network, Tyreplus and the combination of the two will bring some new standards of convenience.

The new store will guarantee that customers will receive authentic products while JD.com’s nationwide logistics and warehousing network will ensure that the purchased tires are delivered to offline service centers with the speed and efficiency that the site has come to be known for in recent years.

Jingdong’s: Facebook Page.