She used her experience to influence the culture at CP+B and is credited for making the company an international agency. Senecal has been able to use her influence to inspire change and development throughout several different markets and disciplines. Lori was named as one of the “Agency Executives to Watch,” and the company was given the honor of “Creative Innovators of the Year.”
CP+B has landed many important clients over the years including American Airlines, PayPal and Hershey. The company went on to receive the Titanium Grand Prix award for the work it did with Domino’s. According to GC Report, the award is intended to recognize businesses that push the market in different directions.
CP + B has continued to make bold moves and create groundbreaking concepts under Lori Senecal’s leadership on a worldwide level. She is dedicated to taking advantage of current technology and the available expertise.
Lori was the CEO of KBS as well as its Global Chairman. KBS was a successful tour for Senecal. It grew into a 900 person international agency after only being locally recognized before. KBS was also named one of the best places to work in New York by Crain’s.
Prior to KBS Lori Senecal was the President of the McCann-Erickson New York office. She served as the Global Chief Innovation Officer. Lori was recognized as one of the women to watch in 2013. She also spent time as a member of the Ad Council Board of Directors.
Senecal likes to start her day with physical activity. A walk gets her blood warm and sparks ideas that fuel her throughout the rest of the day. Lori is aware that each day brings different challenges and a leader must be prepared for unforeseen obstacles. She is excited to sit with her team during meetings and discuss the different initiatives that are on the agenda. She does all of this while maintaining a firm grip on client interest in order to open doors for new opportunities.