Riley is a self-motivated woman and does not give up when she has set objective she strives to achieve it. She launched Sunday Riley brand in 2009. With only a few Prototypes, Riley presented the idea to Barneys New York who found it very pleasing and urged her to use her name as the brand`s name. Riley decided to use the social media platform to market the product. She understood that when one person gets the information, they share it with others making the product very popular within a short period.
Riley strives to produce the best products and making continuous improvements on the existing ones to ensure that there is no, room for complaints from the customers. In 2011, more products were introduced including mascara, foundation and pressed powder. Since upholding the clients’ interests is the primary objective of any business, Riley decided to pull the product out of the shelves and use her hardball approach after discovering that the extension diluted the products.
Everyone always loves looking good and using skin care products which make the skin glitter and moisturized. Sunday Riley is a skincare product brand that is made to meet the preferences of all customers. Many users have given feedback on the benefits acquired from Sunday Riley brand. Some of the benefits include:
- The packages are very appealing and very conspicuous, and the user has the confidence to use Sunday Riley products in public.
- The ingredients used to make Sunday Riley are of high quality and useful for the skin with no side effects. Vitamin C serum is the secret of Riley’s products.
- They are in variety from which people can choose from.
- The prices are favorable for any willing customers. The amount is fair since Riley is the formulator hence no endured cost on research and development.
- The products are tested before reaching the market – Riley relies on her relatives and close friends to check the product, and if a group of people says that it’s not efficient, she withdraws it and finds a better solution.
- Riley products are readily available.