JHSF started as one of the reputable real estate companies in Brazil. The company that began operations in 1972 has built its brand in other countries including the United States and Paraguay. Most of its operations revolve around commercial and residential incorporations. Besides, its international airport, the development of shopping centers and high profile hotels and restaurants are in the company’s portfolio. The company’s success lies behind the unmatched leadership of its founder and Chairman José Auriemo Neto. The company maintains all its development and projects through its top-notch sustainability strategies. Catarina Fashion Outlet is one of the projects developed, designed, and launched by JHSF. Maria João D’Orey did the landscape design, and Paulo Baruki took care of the architecture.

The 2014 shopping complex is the house to over 100 shops specializing in food, sporting merchandise, electronics, furniture, fashion, and other Brazilian brands. Shoppers enjoy local and international products in the complex at discounted prices throughout the year. The company’s rocket speed growth started in the late ’90s since José Auriemo Neto took over the presidency. Real estate development and leasing of commercial buildings were some of the projects that set the pace for the company’s unmatched growth. Metro Cruz shopping Mall and other state-of-the-art shopping centers opened the company’s new millennium in style.Hotel Fasano and the company’s airport in New York are some of the JHIF reputable ventures.

José Auriemo Neto joined the JHSF management in 1993. One of his significant contributions took place in 1997 when he established Parkbem, a parking management company. He came up with the idea of managing and developing the Santa Cruz shopping complex in 1998. Besides working as the company’s Chief Executive Officer, Neto serves as the President of JHSF’s Board since 2011. The business administration and engineering graduate helped the company survive the two years Brazil suffered a setback in the economy between 2016 and 2017. He took over the leadership of JHSF from his father, Fabio Auriemo. During his tenure, the company’s public development, hotels, and office buildings portfolio have witnessed tremendous growth. Cidade Jardim, BelaVista, Ponta Negra, and Metrô Tucuruvi are some of the company’s top shopping malls under Neto’s innovational leadership.