JD is always interested in tracking market developments with the use of new technology, which is why they’ve announced their partnership with tech company Philips. Together they will be looking at how Philip’s flagship store performs on JD, assess the state of the market, and change plans of engagement as needed. They went public with the partnership in late August during the World Artificial Intelligence Conference in Shanghai.
Artificial intelligence will be the cornerstone of this partnership. While Philips can handle the bulk of structured data, simple enough to search through, the goal is to make more sense of unstructured data like video and audio, social media posts, reviews, customer service messages, meta data, and even various forms of ads. Machine Learning will also be useful in grouping users appropriately to mark consumer trends and forecast their potential futures.
One way AI will factor into this partnership is through computer vision technology. It can look at brand images and figuring how how much they appeal to consumers and pair that with data about their backgrounds. Natural language processing, on the other hand, looks into the changes that took place before a user committed to buy an item then deciphers what factors lead to the purchase. Knowing all this data about commerce lets Philips and JD know what they can do to better the shopping experience, make marketing more effective, and if need be change branding and design of products for sale.
Jingdong has been relying on AI technology for quite some time, creating overarching solutions to retail, look at user behavior in order to develop motivation strategies, and develop portrait profiles of their users. That’s data Philips can use to make new decisions like how to design, figure out how to better market products, engage potential shoppers, and how to make the most of JD.com in support for their flagship store.
A statement from Bowen Zhou, Vice President of JD.com and President of JD AI, addressed the application of AI in support of their partners. Those AI applications work to make retail better for everyone involved by making sure users are presented what they want, when they want it. AI then comes to the aid of JD’s partners like Philips so they can do more at a lower cost to their business.
Using AI to help out retail partners like Philips isn’t a deviation from how JD uses technology for business, but the retailer is looking to bigger things. JD’s AI participated in the “WikiHop” back in April and beat humans in reading comprehension for the first time. Analytical prowess like that leaves JD confident that their AI solutions have a place outside retail in the near future.
About Jingdong: stock.finance.sina.com.cn/usstock/quotes/jd.html